Did you know Pinterest is one of the leading sources to drive traffic to your blog, and that there are over 350 million active users as of January 2020?
As a blogger who gets MOST of their traffic from Pinterest since January 2018, I can say wholeheartedly say that it doesn’t come easy. It’s been hard work. Just like any other platform that drives traffic to your website, you have to first understand and research about how the best way to go about it is.
When I look at my statistics over the past few years, I have come to a higher understanding of Pinterest and why sometimes I get more traffic, and sometimes I get less.
As this year has been difficult for online businesses to navigate what is the norm and what is due to the worldwide chaos going on right now, I have found myself studying the “why” when it comes to my Pinterest slump.
Here are a few factors as to why you might be experiencing a lull in your Pinterest traffic right now.
More ads are being pushed during the holidays or seasonal times
If you know a thing or two about how Pinterest works, then you know that seasonal content will be pushed. But did you also know that since Pinterest has started to display ads and not only organic content, they are more likely to push those paid ads during the holidays?
I’ve seen a TON of comments lately on the fact that impressions for pins are down lately for people desiring organic traffic from Pinterest. This is including myself. In fact, my traffic is down 50% from last December 2019.
I’ve been wracking my brain as to why this is. As recent events have caused difficulty for online business to understand numbers, I believe that a big reason as to why your Pinterest traffic is experiencing a dip is due to Pinterest prioritizing paid ads. I’m hopeful that come January 2021, things will shift back to normal for me as my content does not revolve around the holidays, but rather motherhood and marriage.
You aren’t keeping up with writing viral content
It’s hard to get an article, let alone a pin to go viral on Pinterest. It often feels like the stars have to align in order for something to kick off. But over the years I have been able to consistently produce viral content that my readers need, and have figured out a formula that I will be teaching in my Pinterest Traffic Masterclass.
That being said since my impressions on my pins are basically at zero, it’s been hard for me to maintain this momentum. Again, I am hopeful that the new year will bring in some traffic and keep things steady when my RPM ($ per 1000 clicks on ads) goes back to low.
That being said, I haven’t had an article go viral in awhile. I’m hoping this is due to the holidays and low impressions on pins.
You aren’t creating “fresh” pins
One of the biggest announcements from Pinterest was when they told us that new and relevant content was driven by a fresh pin. A fresh pin is simply a brand new pin that has never been pinned before. I advise that you never pin the same pin twice to not be marked as spam.
Follow me on my Blogging Bird Instagram for more tips and to stay updated on the latest.
If you want to know more details on making fresh and viral pins, check out my course.
Those are my thoughts of late! I hope you will be inspired by this post and mosey on over to my other blog, the Blogging Bird, where I write ALL about the business of blogging and how I turned this measly little mommy blog into a six-figure business. I LOVE what I do!
Read below about how I get crazy traffic from Pinterest and how I do it!
What is Pinterest and why is it the best traffic source?
Are you frustrated with trying to get traffic to your blog? Well, I’m here to tell you from FIRST-HAND experience how you can generate traffic to your blog using Pinterest, and why it’s hands down the BEST way to drive immediate traffic to your blog, no matter your niche!
This blog, Word From the Bird, now generates anywhere from 400,000 to 1 million monthly readers from Pinterest, and I’ve NEVER paid a dime for ads!
Here is a screenshot of how many monthly viewers I got on average in the last year.
Many people think that the only way to get traffic to their blog is by using Google or social media platforms.
But what many people don’t realize is that it takes a LOT of time and knowledge to truly understand Google SEO, and don’t even get me started on the frustrations of growing a Facebook or Instagram that translates to traffic to your blog.
But the amazing thing about Pinterest traffic is that you can begin to generate traffic immediately, AND it’s free!
Pinterest users are some of the BEST converting social media users. What does that mean? It means that they are the ones you will want to read your blog. Why?
The benefit of having Pinterest traffic vs. Google or Facebook traffic
- Spend more money than ANY social media per day
- Are middle/high-income earners
- In 2020, Pinterest had 320 million-plus users, and it continues to grow!
- Are avid shoppers and always looking for things to purchase
There are many bloggers who blog about blogging out there, claiming to have all the answers when it comes to gaining Pinterest traffic. Some of them even sell courses that say, “I’ll teach you how to get 30,000 visitors to your blog from Pinterest!”
But most of the time, what they claim to know and advise is not even a reality for themselves (hint, go take a look at their monthly viewers on Pinterest.) They also have one VITAL flaw. While they’re getting traffic from Pinterest to their blog about blogging, it doesn’t really help you with your blog about home decor, or whatever it is that’s NOT blogging about blogging.
That’s why after I experienced my success with my measly little lifestyle/mommy blog, I created a course for people just like me.
I want to teach you how to get over 100,000 + monthly page views to YOUR website, with YOUR niche, all without worrying about followers, ads, or time-consuming pinning strategies. Because all of my strategies aren’t from THIS blog, but rather my lifestyle blog, Word From The Bird.
This post will give you a few tips to get started, but I hope you’ll join me in my Pinterest Traffic Masterclass course that will teach you everything you need to know to bring CRAZY traffic to your blog with PROVEN results.
5 Things You Didn’t Know About How to Get High Traffic to your Blog for FREE by Using Pinterest
1. NEVER pin the same pin twice
Back in the old days, one could repin a pin they created (called a duplicate pin) that brought in a lot of traffic again and again, hence the “Smart Pin” tool that Tailwind came out with. But what Pinterest has recently announced is that “fresh content” is where it’s at.
Their latest algorithm change has led us to not only become pin making maniacs but make sure our pins look like no other pin we’ve pinned before.
As long as your image is different, it seems that Pinterest will see a pin as “fresh.” Yes, you can have the same titles, descriptions, AND wording on the pin. But in my experience, the more I change a pin, including font and titles, the better.
In my Pinterest course, I’ll teach you specifically how to create pins that are more likely to become viral and give you an example of a pin that brought me 90,000 page views in TWO DAYS.
2. Make your descriptions simple but keyword friendly
Before writing your pin description, make sure you do a little keyword research. Let’s say you wrote a post called “Fall Table Setting for the Modern Rustic Decorator.”
You would want to pin it to a board called “Fall Table Settings.”
The description needs to be simple, yet include keywords, so Pinterest knows where it belongs.
“Are you looking for creative and unique fall table setting ideas for your next get together? Check out this modern rustic design that will bring life to any table!”
In my Pinterest course, I’ll give you more specifics on how to find relevant keywords and how this ONE change can get INSTANT traffic, right after a pin is pinned! The important thing is, you shouldn’t use your description to stuff full of keywords. This can possibly lead to a close-up on a pin turning away the potential reader.
3. Make sure you pin your pins to relevant boards
Because Pinterest is all about showing people what they want to see with an algorithm written to benefit the user, make sure you are pinning your pins to the relevant board. Pinterest needs to know that you’re legit, and the better your pins fit with their board, the better your reach with be.
Meaning, if you write a blog post about Christmas gifts for toddlers, you would want to pin it to a board called “Christmas Gift Ideas.” Better yet, make it even more specific! “Christmas Gifts for Toddlers.”
4. Stay current on Pinterest updates and changes
Pinterest sometimes changes things up that will affect your traffic. With my course purchase, I will include you in on the latest changes that Pinterest makes. I’ll do all the research for you with tested and proven results, so you don’t have to!
5. Be consistent!
One thing I’ve realized is that Pinterest isn’t so fond of inconsistency with pin frequency. If you pin 50 pins one day and 20 the next, 5 the day after that — it will affect your traffic. I would suggest sticking to a number of daily pins at times suggested by Tailwind’s Smart Schedular, and sticking with it for TWO WEEKS.
While a certain number of daily pins works for one person, it might not work for another.
This is where you will have to find that sweet spot for your account and stick to it until it’s not working again.
While Pinterest brings you FREE and INCREDIBLY amazing traffic that converts to super-fans, it’s not an easy feat.
You need to understand that Pinterest traffic will ALWAYS fluctuate based on the popularity of your pins.
The traffic highs and lows are usually caused by pins going viral or doing well, and then dropping off again. Sometimes, I’ll get a few different pins going viral simultaneously, and then they will all drop off at the same time. It can make a difference of thousands of page views from one day to the next!
This can feel very unsettling, or like you, all of a sudden did something wrong. But I can guarantee you, it’s normal! Just stick to what you’re doing and be consistent! If, after two weeks, your traffic is still low, go ahead and change things up, but don’t make a ton of changes at once.
If you do that, you won’t know what you did that worked.
I hope you’ve learned something new about how to start getting traffic to your blog with Pinterest!
Please consider joining me in turning your blog that no one sees into a money-making business!
After all, without traffic, a blog can’t be profitable. In my course, I’ll give you INSIDER info into the strategies I use to get anywhere from 400K – 1 million monthly readers to my LIFESTYLE blog! This translates into my blog being a six-figure income business! The best part? It’s NOT a blog about blogging. It’s a humble little parenting/mommy blog!
When I first started blogging, I had NO idea my little lifestyle blog would turn into a money-making magnet. And without Pinterest, it wouldn’t be possible.
With my Pinterest traffic, I get around 500 email subscribers per month, make ad income with Adthrive, get affiliate sales, sell my printables, and make an incredible living all while being a stay at home mom and working part-time! Check out my latest income report!
It’s truly a dream job!
I stand by my strategies and hope you’ll join me in learning from someone who’s been there, done that, and want to help you avoid making all the mistakes I did along the way.
Oh, and in case you’re wondering, it’s NEVER too late to start a blog. It’s NEVER too late to gain traffic with Pinterest. And it’s most definitely NEVER too late to start your dream job.